International Women’s Day is much more than an awareness day. As a woman who is trying to make a name for herself in a professional industry, I know first-hand the challenges that come with being a woman in the workplace.
I’ve been a victim of everyday sexism and objectification at work, been paid and rewarded less than my male counterparts, suffered in toxic ‘lad’ office cultures, and made to feel like I couldn’t succeed. The list really does go on.
Whilst change is happening, and women are beginning to thrive in top positions in business, there’s still a long way for us to go. Bias and inequality remains a challenge for women who are trying to succeed in business. It isn’t just a woman’s job to champion the work we do. It is EVERYONE’S job to ensure there is an open, fair and supportive environment for us to thrive in. Days like today allow us to shine a light on the great work that women are doing globally, and for us to celebrate women’s achievements together. But the work must continue after the clock strikes twelve.
I’m sad to say that not all women I’ve worked with have shown me such support. There is something so unnatural about women who DON’T support other women. I felt bullied and victimised because of how horribly my female (and senior) line manager was treating me in an old job. Luckily, she was just one bad egg in a dozen.
I’m thankful I can sit here today and look back on those times in my career and simply see them as experiences that have shaped who I am today. That certainly doesn’t mean it’s been an easy ride along the way.
Since launching my freelance career, I’m blessed to have some truly inspirational women in my life. This feature is all about them. I spoke to two of my closest mentors and allies to get their thoughts on being a woman in business and why days like International Women’s Day are so important for our community.
Suzanne Watson – MD of Approach PR, president of Bradford Chamber of Commerce, Governor at Bradford Grammar School, Trustee of National Eczema Society and Bradford Community & Business Champion
What’s your background in business and how did you cross paths with Fran?
I started in PR back in ‘92! The days of fax machines, contact sheets, print photos and power suits! After 10 years in PR and four years as a journalist, I set up Approach in 2001 to help bring the flexibility of balancing being a mum with earning a living. We’ve evolved through two decades of a constantly changing business climate to the consultancy you see today. Fran became part of the Approach team last year after a change in both our circumstances brought us together and it’s been one of those fortuitous moments from which I’ve never looked back.
Why do you think days like IWD are important in the business community?
IWD is much more than an awareness day, it’s a movement which inspires, educates, informs and empowers women of all ages and life stages. I’m a big believer in sharing experiences, of being honest with each other and acknowledging our imperfections, our insecurities and the lessons we’ve learned along the way. In an era where social – and traditional – media can create an illusion of success and happiness, we owe it to each other to be authentic and create a safe place where we can be who we really are and nurture each other. How we communicate with each other every day, not just on IWD, really matters.
Are there any other women in business that you admire?
I admire all the women who have come through the doors of Approach. In 20 years, we’ve provided employment for 28 women and those who have moved onto the next chapter of their careers I feel lucky enough to still call my friends. I believe Approach is a place that never leaves the hearts of those who join and every day I’m inspired by the continued journeys the women of the Approach world – past and present – are making. Whether still working together or not, that support and bond between the women who worked together remains, and that’s something I am very thankful for.
Who has been your biggest inspiration and support during your career?
I met Lisa Clifford as a personal and business coach over 10 years ago and she quickly became a very good friend. Together we’ve conquered mountains, walked on red hot coals, broken arrows in our throats (!), laughed, cried and supported each other. Lisa believed in me when I didn’t, refocussed me when I went off track and pushed my comfort zones when I’d really rather not. Her approach to life is truly energising and my ‘can-do’ mindset has undoubtedly been shaped by her positive influence and wisdom.
What one piece of advice would you give to young women starting out in business?
If you’re starting out in business, be clear on your values, your terms and your proposition and don’t undervalue yourself to make a quick sale. It’s too easy to become led by the money and forget your true purpose. Remember your worth, remember why you’re doing it and focus on delivering a service that is unique to you. The income will follow.
Amiée Wolfe – Founder & Artist, Wolfe Artistry
What’s your background in business and how did you cross paths with Fran?
I started the business game solely in eyelash extensions in 2017, however, over the last three years I have branched out with Wolfe Artistry to include a range of services such as brows, handmade crystal jewellery and soon to be education. I first met Fran back in 2020 when I was able to give her a set of lash extensions to frame her lovely face. She was a whirlwind of energy and our relationship fast transformed from not only artist to client but friend to friend. Every time she comes to my studio, we spend most of the appointment chattering and building more of a friendship. THIS is one of the main reasons I love the work that I do, not only do I get to help women feel confident and boost their self-esteem, I get to make connections every single day with women that inspire me.
Why do you think days like IWD are important in the business community?
IWD is so important to the business community because it gives us a chance to recognise and reflect on the positive changes that have happened to create a level of equality. While I personally believe there is still a way to go in this, it helps to shine a light on the inspirational stories which motivate us women to achieve our truest potential.
Are there any other women in business that you admire?
One of the women I look up to and have always thought of when going about gaining traction in business is Oprah Winfrey. She has such an empowering nature and I remember reading something she said about aiming her yearly salary around her age. At 23 aim to earn £23k and so on, I’ve always had this in the back of my mind and whilst business isn’t just about the financials, I’ve managed to achieve close to this goal year on year and don’t have any plans to stop heading in that direction. Thanks Oprah!
Who has been your biggest inspiration and support during your career?
Two women who have been instrumental in my career are Abra Wynn (owner of Lashed Leeds and The Beauty Assembly) and Paulina Zielinska (owner of UltraBeauty and my mentor). Both women have given me so much opportunity and inspiration to believe in myself, they’re both incredible business women, I wouldn’t be where I am today without them.
What one piece of advice would you give to young women starting out in business?
To any young woman starting out in business or entrepreneurship, I’d say – don’t be the sinker of your own ship. Don’t let doubts and the power of the mind trick you into believing that you can’t achieve ANYTHING you want to. Follow your heart, listen to your body and just go for it. We all have to start from somewhere and nothing is too out of reach for you.
Francesca Maria Creative Services 