Social media isn’t just about sharing memes and GIFs. Although they’re pretty great.
Impactful social media content stems from a whole range of services, starting with a robust and directional strategy, right through to killing the day-to-day management.
When it comes to the services I offer, the ball’s completely in your court.
You might already have an all-singing and all-dancing strategy.
You might just be in the market for someone to help with the day-to-day stuff.
You might even be starting from scratch.
Whatever your requirements, I’ll work with you to create a tailored package to suit your needs. You can simply cherry-pick the parts you want (and don’t want!).
Not actually sure what you need? That’s cool. Get in touch and we can discuss a bespoke plan to meet your objectives.
Strategy & planning
Every brand should have a clear and directional strategy. Using audience and market insights, I’ll create a showstopper strategy for your brand that will ensure your audience remembers you.
Copywriting
Creative writing is one of my strong suits. Whether you need inspiration for your social posts, some help with longer-form web copy or are simply after some thought pieces for your blog, I can help.
Content ideation
Falling flat when it comes to creative ideas? Look no further. I’ll create weekly or monthly content calendars based on key themes and topics that are suited to your brand tone of voice.
Community management
Not every brand has the luxury of a customer service team. I’ll act as an extension of your existing team and will be armed and ready to engage with your social community.
Content creation
Need help whipping up a short TikTok video, or help shooting a flatlay of products? I’m not a designer by any means, but I can create lo-fi video & still assets to engage your audience online.
Influencer campaigns
Don’t know where to begin with influencers? No stress. I’ll help you identify the right influencers to work with, who’ll deliver the best results for your brand.
See what my clients had to say…
“Fran is an exceptional social media professional whose strategic direction and industry insight is essential when planning any online campaigns. Her professionalism and attention to detail is matched by her insightful content creation and understanding of the discipline. She has the ability to dig deep into a brand, understand its audiences, determine the required tone of voice, create a content strategy and communicate her recommendations effectively to a client. I couldn’t recommend Fran’s work, her support or praise her results highly enough.”
Suzanne Watson – Managing Director, SW Communications
“Fran was an incredible support to our team and client in delivering a multi-market influencer campaign. Fran’s attention to detail was meticulous at every stage of the campaign process – supporting with strategic influencer selection, creative briefing and concepts, as well as content management. We loved having Fran as part of our team and absolutely recommend her for any business requiring influencer marketing and social support.
Lauren McFarland – Senior Director (Creative Experience), Journey Further
“We worked closely with Fran for six years while we developed the brand strategy for Oscrete, and she was an absolute joy to work with throughout. She brought a great mix of professionalism, creativity, and dedication that really helped lift our marketing efforts. Fran kept everything on track with her proactive approach to managing our content calendar and planning. She created a clear, effective content strategy that really spoke to our audience, and she always communicated her ideas in a way that made sense and got everyone on board. Her knowledge of influencer marketing and social media was a huge asset. Fran is someone you can trust—she gives great advice, follows through on what she says, and gets results. We loved having her as part of the team and would absolutely recommend her to any business looking for support with social or influencer marketing.”
Scott Wilson – Director, Oscrete UK
“Fran’s experience and expertise in planning and implementing social media campaigns was invaluable for two projects she handled for St John’s. Fran delivered excellent results even when time to build engagement and interest was very limited. Her effective use of a small marketing budget to reach the right audience for our particular events was impressive and made a big difference to the impact of the campaigns. Highly recommended!”
Denise Cripps – Head of Communications, St John’s College, Oxford
“Fran was such a brilliant support for our team on short notice – she was also able to offer new thinking and brought great ideas, whether that was for new content, product launches or influencer partnerships. Fran’s knowledge of social media means she’s extremely reliable, but she’s also just a lovely person to work with!”
Helen Hargreave – Head of Content Strategy, Creative Race
“We worked closely with Fran on our social strategy for the UK Laundry detergent supply business for the last 3 years. We found Fran to be a gentle guide into the world of developing and delivering an effective social media plan and helped us up a steep learning curve. Her insights and advice have been invaluable to us growing and understanding the many voices of our brand. I would thoroughly recommend Fran and her expertise to an organisation looking to maximise their social media impact.”
Justin Kerslake – Operations Director, Christeyns UK
“We worked with Fran for almost 2 years and in that time she completely guided our approach to social media. We’ve seen the recognition of our brand grow which has helped us to achieve the goals we initially set out. From help in creating day-to-day content, to in-depth analytical reports, she’s been first class. I’d recommend her services to anyone that needs help navigating the minefield of social media.”
Scott Phipps – Managing Director, Buzz Wireless Technologies
“Fran boasts an unrivalled knowledge of the social sphere, always incorporating the latest trends and updates into her work. Whether we require some social copy, or support on a complex, multi-channel campaign, Fran always delivers on time and to brief – bringing fresh and innovative ideas to the table.
Fran is trustworthy, offers guidance, and delivers results. She regularly produces suites of engaging creative content for some of our largest clients, and we’re always impressed with her work. Her dedication, focus and attention to detail is commendable and really valuable to us.
I couldn’t recommend Fran enough – she’s an incredible extension of our team.”
Beth Cook – Social and Influencer Director, Ponderosa Agency
“Fran was a magnificent support on our project with La Vie. Her organisation and creativity helped us communicate our new strategy to their audience efficiently and effectively across multiple channels, and her planning skills are second to none. I’d recommend Fran as an extremely valuable addition to any social media team!”
Meryl Singleton – Founder & Strategy Director, Small Fry
“Can’t recommend them enough. Small Fry have been crucial in building La Vie’s social media presence in the UK, through creativity, strategic thinking, and flexibility. They really feel like an extension to the La Vie team – which is really important for a small business. They are just wonderful people in general!”
Valentina Marchi – Marketing Lead, La Vie UK (via Small Fry)
“Fran delivered a one-to-one social media training and strategy session with me. She is an excellent social media professional, and her strategic expertise has been really helpful when devising online campaigns.”
Harrison Firth – Marketing Executive, Airedale Group
“During the pandemic, Fran developed a comms strategy to help us communicate and engage with students about academic engagement support.
The quality of the research and strategy produced was excellent and applicable, but the best part of working with Fran was her ability to act as part of our internal team – during the creation phase and then in the following period when due to staff departures, we asked her to help our internal teams with delivery. The content we developed under the strategy had great engagement, has led to us presenting a more accurate picture of our broad range of activity, and has been part of +50% growth in key social channels over the last year.
Fran was recommended to me, I was pleased that she was, and I would be happy to recommend her for strategic and tactical comms/pr/marketing support!”
Jasper Hegarty-Ditton – Director of Digital & Communications, Leeds University Union
“We worked with Fran on various paid social campaigns for a client in 2022, as part of a wider marketing and comms campaign. I found her authoritative and methodical to deal with, and appreciated her expertise and knowledge of Facebook Ads Manager and what can be a bit of a minefield! Fran was responsive and provided comprehensive results at the end of the campaign, making recommendations on budget allocations and where to get the best return.”
Nina Green – Director, Content Soup
“Fran provided us with some much-needed copywriting support during a particularly busy period. She was able to jump on board really quickly with minimal involvement from me and I was really happy with the result. She’s helped us on a further project since and I’m sure we’ll be working with her again soon.“
Claire Thomas – Marketing Manager, Campus Living Villages UK
“Fran feels like an extension of our team and brings a lot of value and insight to client work. She always delivers on time and is available when we need her. Not only does she know her stuff, she’s professional, super friendly and great with clients.”
Maddi Chapman – Senior Account Manager, Ride Shotgun
“Fran stepped in to help us out at incredibly short notice and provided paid social management across a number of B2B accounts as well as supporting more junior members of the team with strategic advice on social media strategy and reporting. She was responsive, helpful and professional throughout. I would absolutely use her services again.”
Stefanie Hopkins – Managing Director, Faith PR
“Fran is brilliant at social media and an utter pro. She has a breadth of skills, starting with great market and customer insights to inform strategic direction, right through to developing content calendars and operating plans that underpin really strong social campaigns. She writes beautifully, knows how to capture a brand’s tone of voice, is very creative and has great attention to detail. On top of that, she’s super easy to work with, great fun and always goes the extra mile! I have no hesitation in recommending Fran.”
Helen Normoyle – Co-Founder, My Menopause Centre
“Fran took on a complicated website copywriting brief covering diverse geographical areas that required a lot of research to complete. After the work was completed, our client came to the conclusion that she probably knows the local areas better than their account teams who are actually based there! The copy was very well-received by our client.”
Lawrence Dudley – Director, Parallax Agency
“Fran led the social media work for our hugely successful awareness campaign in September 2020 to ‘Unmask Eczema’. Fran advised on strategy, commissioned assets, recruited social influencers and drafted our social media plan across Instagram, Facebook and Twitter. She was able to quickly absorb, understand and add value to the minimal brief provided and worked well with colleagues to ensure integrated campaign delivery. Fran went the extra mile during the campaign, monitoring community activity and advising throughout. Very happy to recommend and I will be asking Fran to work on future campaigns!”
Andrew Proctor – Chief Executive, National Eczema Society
“I’ve had the absolute pleasure of working with Fran over a period of 6 months for a paid social campaign, and throughout the duration, she was nothing but a star! She’s consistently helpful, proactive in client meetings and providing feedback, and generates insightful reports. Her positive energy is infectious and I hope to work with her soon in the future.”
Emma Mitchell – Senior Account Manager, Ride Shotgun
“Fran’s social knowledge is seriously not lacking! She offers invaluable support and advice, from effective and targeted media solutions to feedback on creative and how to best engage with your audience. Fran remains professional whilst offering a fun and enjoyable working relationship, and is extremely agile and accommodating no matter how urgent or short notice your request. I would 110% recommend Fran.”
Lawrence McNally – Senior Consultant, Cat Among The Pigeons
Francesca Maria Creative Services 